For
close to two decades, Google has been the dominant online brand. It’s
the name people turn to whenever they go to the web with a query. It
provides maps, email, cloud storage, encyclopedic information
entries, news, videos, operating systems, and countless other
services—for free—to people around the world. Whether you judge
it in terms of its technological sophistication, its authority and
influence, its revenue-generating power, or just its scale, it is the
preeminent force in the online world, and few companies can compete
with it.
In
terms of competitors, Bing and Yahoo are the only real brands that
come to mind. Together, they account for less than a third of all
search traffic, and most people don’t give them a second thought
because they aren’t nearly as sophisticated as Google and don’t
have access to anywhere near the amount of resources that Google
does....Read More
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